Virtual Art Picnic
Key Visuals for Digital Campaign | 2020
Virtual Art Picnic, an online art class led by illustrator Rachel Ajeng and team, invited participants to explore their creativity with guidance from professional artists. Designed for all levels, it provided insights into Indonesia's creative industry during the Covid-19 pandemic.
In this project, I had the opportunity to design the campaign's key visuals, centered around the concept "A Burst of Emotions", which symbolizes people breaking free and finding creative expression during the pandemic. This vision was realized through a blend of painting and collage techniques, presenting a unique challenge in conveying an explorative, dynamic art style.
The project takes an eclectic approach, combining various mediums—acrylics, oil pastels, markers, sequins, and embroidery.
These artworks were then digitally enhanced through graphic and motion design to create an abstract style for the key visuals and campaign materials, including publication assets, presentation modules, teaser videos, merchandise, and packaging stickers.
