Wardah Colorfit Cream Blush
Illustration for Product Packaging | 2024
Wardah stands as one of the biggest beauty brands in Indonesia, dedicated to fulfilling every woman’s desire to feel serene and confident in her appearance. To celebrate the festive spirit of Ramadan, Wardah introduced a new limited Colorfit Cream Blush series featuring three shades: Ethereal Rose, Peaceful Plum, and Soulful Brick. This project highlights the brand illustrations for the blush case and box packaging, inspired by the architecture and lush gardens of Western Asia.
Through a visually experimental approach, the design becomes easily loved at first sight, aligning with the meaningful essence of Ramadan while elevating Wardah’s modern brand image.
Three signature imaginative landscapes capturing the festivity of Ramadan were digitally created using Procreate and Adobe Illustrator. Each visual component was built with basic forms, intricate details, and rich textures, blending solid colors with watercolor and gouache-like effects. Final refinements and adjustments in Photoshop ensured a harmonious balance of elegance, beauty, and playfulness while staying true to the brand’s identity.
Video courtesy of PT Paragon Technology and Innovation
