Organa
Creative Direction | 2022
T|Organa, now known simply as Organa, is a wellness brand specializing in a range of stevia-based products. The brand promotes a lifestyle centered on health and well-being, particularly resonating with the younger demographic. Organa’s creative direction aims to depict the brand as a supportive companion, akin to a best friend–customers towards a joyful and guilt-free healthy lifestyle.
One standout offering is its black tea series, T|Organa. Organa not only ensures premium quality but also supports local farmers, uplifting their livelihoods. To deliver value-packed content, the focus is on communicating the unique selling propositions (USPs) of Organa’s products effectively. By staying attuned to current health trends, the brand ensures relevance and keeps its audience engaged. To establish credibility, Organa leverages positive testimonials and mentions, reinforcing trust in the brand. By implementing these strategies, Organa remains at the forefront of the wellness market, continuously delighting customers and driving business growth.
The creative direction for Organa is seamlessly integrated across various marketing channels, both below-the-line (BTL) and through-the-line (TTL), to raise awareness, maintain brand presence, and drive sales conversion. This encompasses a diverse array of strategies, including video displays for on-site booths, shelf talkers in supermarkets, collaterals for product packaging, special edition hampers, engaging landing pages, dynamic social media activations, strategic digital advertising, and E-commerce banners, among others.
Social Media Activation & E-Commerce
Brand Collateral | Organa
Brand Photo: RupaStudio & Glos Studio
